The Sience of Social (review)
- Details
- Gepubliceerd: 13 maart 2012
- Geschreven door Theo Labrujere
"The Science of Social. Beyond Hype, Likes & Followers, by Dr. Michael Wu is a must-read for any marketer. For me, reading the book meant getting to grips with the concept of a "brand nation". The concept itself is not explained as such, but the book provides in-depth insight into the science of building a social community that extends beyond the average marketer's mindset where consumers can be grouped in neat and tidy segments based on demographics, psychographics, or technographics. This is not global branding, this is universal branding based on our core needs and desires as human beings